The Full Potential Formula · 5-Day Challenge

Five Days. Four P's.
One Dollar.

You were built for more than you are living right now. In five days, I will hand you the exact system I have used in over 7,500 coaching calls with executives, professional athletes and entertainers. Thirty minutes a day. One dollar. Let's get to work.

Start the 5-Day Challenge Instant access · 30 minutes a day · Starts the moment you join

7,500+ one-on-one coaching calls 2.5M+ people trained worldwide 2x #1 best-selling author

David has trained and coached teams at

HARLEY-DAVIDSON

Read this first

You know the gap I'm talking about.

It shows up at night, when the house finally goes quiet. The distance between the person you are today and the person you know you were born to be. You have felt it in the car before a meeting. You have felt it on January 1st, and again on February 1st when the goal was already gathering dust.

Here is what I have learned after coaching thousands of high performers. That gap is not a motivation problem. Motivation is a mood. Moods change with the weather.

You don't need another dose of hype, Rock Star. You need a system.

The Full Potential Formula is that system. It is built on four pillars I have watched decide the outcome in every single coaching call I have ever done. Purpose. Passion. People. Performance. When all four are working, life moves. When even one goes flat, everything stalls.

This challenge is your first five days inside that system. Small on time. Heavy on impact.

What happens each day

One pillar a day. Thirty minutes a day.

Every day starts with a five-minute introduction video from me on that day's pillar. Then you run the C.R.A.V.E. framework, five focused minutes at a time. Thirty minutes total. Simple enough to finish. Strong enough to matter.

5 minIntro video from David

5 minContemplate

5 minRe-imagine

5 minApply

5 minVisualize

5 minEnergize

Day 1 · Purpose

What drives you in a particular direction. Your values, your beliefs and what you want to contribute in the world. When your day is connected to your purpose, motivation stops being a problem.

Day 2 · Passion

The combination of your God-given talents and the skills you have acquired or want to acquire in life and in business. Passion is the fuel that keeps you going when the work gets hard.

Day 3 · People

The ones who share your passions and your purpose. They support you, teach you and connect you to others who will help you grow. Protect your circle and avoid the people who want to see you lose.

Day 4 · Performance

Where it all comes together. Taking your purpose, your passion and your people and producing a result. Hitting your targets, growing into the future and building a legacy you are proud of.

Day 5 · Integration

All four pillars, working together in your real life. You will walk out of Day 5 with a written plan for the next 90 days and the daily habit that keeps it alive.

Ninja Tip

The people who write things down are the people who win. That is why every day of this challenge puts a pen in your hand, not just a video in front of your face.

The system

The Four P's of The Full Potential Formula

Simple enough to draw on a napkin. Strong enough to run your life on.

PURPOSE

What drives you. Your values, your beliefs and the contribution you want to make in the world.

PASSION

Your God-given talents plus the skills you have acquired or want to acquire in life and in business.

PEOPLE

The ones who share your purpose and your passions, support you, teach you and connect you to others who help you grow.

PERFORMANCE

Where it all comes together. Turning your purpose, your passion and your people into results and a legacy you are proud of.

Here's the catch. You need all four. Three strong pillars and one dead one still leaves you stranded on the side of the road.

Who this is for

Successful on the outside. Stuck on the inside.

This challenge is for high performers. Executives. Business owners. Managers. Athletes. Entertainers. People who have already proven they can win, and who quietly know they are running at half throttle.

You are not looking for motivation. You have heard the speeches. You want a system you can run every single day, in your health, your wealth, your business, your relationships and your overall well being.

If that is you, five days and one dollar is the easiest yes you will make this year.

Your coach

Why listen to David Brownlee?

David Brownlee on stage at the San Diego natural bodybuilding championships

The Formula works on every stage. David competing at the San Diego natural bodybuilding championships.

I have spent my career in the trenches with high performers. Not theorizing about success. Sitting across from it, call after call, for over 7,500 one-on-one coaching sessions with executives, professional athletes and entertainers.

The Full Potential Formula is what all of those calls taught me, distilled into a system anyone can run. In this challenge, I coach you through it personally, one pillar at a time.

2x #1 best-selling author in customer service and leadership
Former business coach and seminar leader for Tony Robbins
7,500+ one-on-one coaching calls with executives, athletes and entertainers
Trained over 2.5 million people worldwide
LinkedIn Top Voice and international keynote speaker
Host of The Full Potential Formula podcast

What leaders say

Don't take my word for it, Rock Star.

“David trained our team and we couldn’t be happier. His insights, strategies and enthusiasm are simply amazing. He helped boost our morale and our revenue.”

Steve ShattuckHead of Americas Sales, Hewlett Packard

“We were able to get him as the keynote speaker for our company convention. David blew the roof off the joint! His energy and enthusiasm are contagious… We signed up to work with him for the next 12 months.”

Shawn FechterVP of Sales, EagleRider / Harley-Davidson Motorcycle Rentals

“I’m hearing great feedback on your keynote today. Thanks again for bringing the energy and thoughtfulness on how our team can improve their people practices! You delivered the message in a unique and impactful way!”

Christopher GiarlaOwner/Operator and Event Director, McDonald's Corporation

“From the moment you start to hear David speak, you’re hooked. His energy, enthusiasm, and true passion for helping people comes through immediately… If you haven’t watched David in action, do yourself a favor and do so!”

Scott MilradLinkedIn Corporation

Join the challenge

Five days that can change the next five years.

$1 ONE DOLLAR. THAT'S IT.

Drop your name and email below, cover the dollar, and your Day 1 meditation, message and planner page are on the way.

Join the 5-Day Challenge for $1 Secure checkout powered by FastPay Direct

Questions

Fair questions. Straight answers.

How much time does this really take?

Thirty minutes a day, broken into six five-minute blocks. A five-minute introduction video from me on that day's pillar, then five minutes each on the C.R.A.V.E. framework: Contemplate, Re-imagine, Apply, Visualize and Energize. If you cannot find thirty minutes for five days, that tells you something important too.

Why is it a dollar?

Because free things get ignored. A dollar is not about the money. It is about your commitment. People who put skin in the game show up, and people who show up get results.

What do I need to participate?

A phone or a computer, a pen, and thirty minutes a day. The challenge is delivered through a simple app, and you will get your access link the moment you sign up.

Is this just motivation?

No. Motivation is a mood. This is a system built on the Four P's and battle-tested through more than 7,500 real coaching calls. You will leave with written pages, a plan and a daily habit, not just a good feeling.

What happens after the five days?

You will have a working plan and the tools to keep running the Formula on your own. If you want to go deeper with me from there, I will show you how. No pressure either way.

You have read this far for a reason, Rock Star. The gap does not close by thinking about it. It closes thirty minutes at a time, starting today.

Join the 5-Day Challenge for $1

I appreciate you, and I wish you the highest levels of fulfillment, health and happiness for you and those you care for.

David Brownlee